Android TV: The Era Of Open Platforms

 Android TV is an open platform with built-in Google services. This is an operating system for premium set-top boxes and smart TVs. The solution is being improved but will remain free.

 


Android TV history :

In 2010, Google Inc., in conjunction with Intel, Sony, and Logitech, released Google TV, an interactive platform for smart TV. This solution ran Android OS with an integrated Chrome browser. In 2014, its Android 5.0 Lollipop-operating successor, Android TV, appeared. Nexus Player, created by Google in partnership with Asus, became the first device operating on the new platform. In May 2015, the Nvidia Shield set-top box was released.

 

With the advent of Android TV 6.0, more and more manufacturers began to produce set-top boxes and smart TVs based on the new OS. Android TV 6.0 offered out-of-the-box voice control, built-in PVR and PiP (picture in picture) functions, as well as an elaborate Leanback library that allowed operators to change the user interface.  Channel API and the TIF framework allowed developers to display content from apps directly on the Android TV start screen. Users were able to search for content in all of their apps at once.

 

Android TV: statistics and prospects :

More than half a million Android TV devices are sold every month. According to the S&P Global Market Intelligence forecast, more than 40.1 million devices will be sold in 2021, 27 million of which will be smart TVs and 11.9 million of which will be set-top boxes.

 

Prospects for Android TV involve smart TVs as well. According to Strategy Analytics, in 2018, 157 million smart TVs were sold, and every tenth unit ran Android TV. The platform’s main competitor is Tizen OS from Samsung: it occupies 20% of the market (with 32 million devices sold in 2018). If we consider the sales of AOSP-operating smart TVs, we can see that the market leader is Android.

 

Android TV devices are available in retail stores. Android TV set-top boxes and TVs are not dependent on the operator and can operate on any network.  Google reported at the Connected TV World Summit in London that by March 2019, Android TV would be used by 140 IPTV/OTT operators. This number has increased by more than seventeen times in the past three years.

 

Operators fully control their own set-top boxes and smart TVs. However, Google sets some requirements, for example, mandatory updates every ninety days.  The corporation collects only data to display as customized ads. IPTV/OTT service statistics and viewers' personal data are secure. Users can install apps that collect more data, but neither Google nor the operator can influence this.  

 

One of Android TV’s security measures is Widevine DRM support. The system encrypts the content so that only an authorized user can play it. The solution supports more than a billion devices: smart TVs, set-top boxes, smartphones, game consoles, and tablets. To minimize the risk of piracy and cyberattacks, some operators integrate third-party security systems into Android TV.

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